What works when nothing works: MICE Marketing during uncertain times

Navigating difficult times such as these often means taking a look at the ways we do things, and MICE business is no exception. The MICE marketing plans you created at the beginning of the year cannot work in crisis like this, and the need of the hour is – re-evaluation.

The good news is – planners are still sourcing venues for later this year and 2021. The CEO of Marriott International, Arne M. Sorenson, reported, “there have not been a meaningful number of group cancellations for 2021 related to the outbreak, and many group customers are tentatively rebooking for dates in the second half of this year”.

For hotels and event venues, it’s never been more important to capture the attention of active MICE buyers. Register for our webinar – What works when nothing works: MICE Marketing during uncertain times – to learn how updating your MICE marketing plan today can protect your hotel business in these uncertain times.

In this webinar, you’ll learn:

• Why it is important to revisit your marketing plans
• How you can restore your ADR
• Why Promoting your hotel is of heightened importance