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On-Demand Webinar

Does Pay-For-Performance Really Pay Off With Group Business?

Pay-for-performance marketing is the fastest-growing segment of digital advertising and often leads to new revenue opportunities. But how can you ensure that your marketing actions are directly leading to more revenue? Is pay-for-performance advertising an effective group business marketing strategy?

In this webinar, we give you the lowdown on pay-for-performance marketing and how it can complement other group business marketing strategies to increase your revenue. We’ll discuss how to think about your paid advertising efforts and what you should consider to ensure that your marketing initiatives are directly driving revenue to the business.

Watch the recording


We will answer questions such as:

  • What is pay-for-performance marketing? .
  • How does pay-for-performance marketing compare with and complement other group business marketing strategies?
  • How can I drive more group business revenue through advertising opportunities on the Cvent Supplier Network?

Featured Presenter

Joe Skiados

Michele Nieberding

Team Lead, Product Marketing, Cvent

Michele is a Product Marketing Manager at Cvent. Before joining Cvent, she worked at various agencies handling digital marketing for clients such as L'Oreal, Kimpton, and Burger King. Prior to that, she helped with branding for new hotel developments in Shanghai, China. When Michele is not focused on marketing, you can find her baking cakes or playing with her dog.