Pay-for-performance marketing is the fastest-growing segment of digital advertising and often leads to new revenue opportunities. But how can you ensure that your marketing actions are directly leading to more revenue? Is pay-for-performance advertising an effective group business marketing strategy?
In this webinar, we give you the lowdown on pay-for-performance marketing and how it can complement other group business marketing strategies to increase your revenue. We’ll discuss how to think about your paid advertising efforts and what you should consider to ensure that your marketing initiatives are directly driving revenue to the business.