Multi-Platform Approach to Growing Group Business

Missed us at Cvent CONNECT 2020? Join us for a reshowing of this popular session.

Diversification is key in maintaining and growing a competitive advantage and restarting group business in a powerful way. In this session,we’ll uncover how to tap into the world’s largest sourcing platform to ensure prominent exposure and consistent brand presence through the sourcing journey.

Learn how to leverage different networks to achieve different group goals, and what marketing tools are available to help you maximize presence on these networks.

We’ll discuss solutions for growing group business across multiple platforms including:

• Targeting niche buyers and staying in front of planners once they’ve left the network.
• Leveraging existing content to elevate the conversation and stay top of mind.
• Creating a digital experience of your venue to share unique selling points.
• The opportunity to grow group business with wedding