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No matter how familiar you are with MICE business, running an efficient and profitable operation can perplex even the most experienced hoteliers. Whether you’re new to the world of event hospitality or have some experience within the industry, let us help you crack the code on what MICE business is all about, how it works, and why it’s so important to your hotel or venue.

Watch the webinar to learn more about:

  • The MICE business ecosystem
  • Consumer behaviour shifts and trends
  • Technology’s fundamental role in MICE business

WATCH THE WEBINAR