Content marketing

Digital marketing is a complex machine with many moving parts and constantly evolving trends. New and improved ways of creating and sharing information are always on the rise. In such a rapidly changing environment, it can be hard to keep up.

Creating valuable content informs, attracts, and engages meeting planners. It also establishes your sales team as a trusted resource while promoting your hotel brand. In this on demand session, we’ll help you build your content marketing strategy to stay visible as you plan for market recovery.

Key takeaways:

• Creating a content marketing strategy
• The benefits of blogging
• The anatomy of a blog post
• Thought leadership ideas