Email Marketing

Digital marketing is a complex machine with many moving parts and constantly evolving trends. New and improved ways of creating and sharing information are always on the rise. In such a rapidly changing environment, it can be hard to keep up.

Despite the attention given to social media and other rapidly evolving online channels, email still remains the true workhorse of MICE business marketing. Now is prime time for using email marketing to reach out to planners and travellers. It’s a great way to boost your brand awareness and promote your new content about your on-property health and safety protocols, safer meetings and events, and local, weekend travel.

Key takeaways:

• Getting started with a strategy
• Tips for enticing email content
• Quick email checklist
• What you can do right now to improve your email marketing