Hotel data. We know what you’re thinking: Where do you even start? There are so many different types from different sources, utilised by different teams in different ways. Even when you narrow it down to data you can use to help you win MICE business, it’s still a lot. But data doesn’t have to be difficult – it’s about the way you approach it.

Content marketing has become increasingly essential in today’s relationship-based meeting marketplace. 91% of companies use content marketing as an approach to gain more business. Creating valuable content informs, attracts, and engages meeting planners. It also establishes your sales team as a trusted resource while promoting your hotel brand. A steady stream of relevant and interesting content builds the credibility necessary to establish stronger planner relationships and drive lifetime value.

In this webinar, we’ll share insights from our ebook: The 2021 Guide to Using Data to Power MICE Recovery

Watch this webinar to learn:
  • How to create a resilient content marketing strategy
  • About the benefits of blogging
  • About thought leadership content
  • Tips and tricks to attract more event planners
  • and much more
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