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RFP volume is starting to show signs of improvement. But even as demand for MICE business starts to come back, getting venue sourcing professionals to source your venue will be highly competitive. This is the moment when resilience becomes growth. Meet the moment by knowing when to expect a pop in demand within your market and being prepared to capitalise.

In this webinar, we will discuss the importance of at-property MICE business intelligence, and how Cvent’s Competitive Set Dashboard will help you understand MICE demand, RFP response patterns, your competitions’ performance, and how you can use that information to propel your marketing and sales strategies.

We’ll go over how you can:

  • Analyse your future demand.
  • Compare real-time data against your competitive set.
  • Define your competitive pool and view aggregate performance data.
  • Set custom thresholds and alerts if your property falls behind on important performance metrics.
  • Use this data to optimise your marketing efforts.
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