ON-DEMAND WEBINAR

Navigating MICE Business Trends: 2025 Forecast

MICE businesses have experienced a dramatic shift in demand and budgets, with an 8.3% increase in unique RFPs and an 9% rise in RFP value across Europe. Despite ongoing challenges such as labor shortages and inflation, the outlook for tourism and hotel performance remains positive. As we nagivate 2025, staying ahead of the curve will be critical to success.

Watch Cvent and STR for an exclusive webinar where our industry experts will share the latest insights and strategies to help you thrive in this evolving landscape.

Watch The Webinar

Agenda:

2024 Industry Performance: Gain an in-depth understanding of key metrics like occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) across Europe. See how these figures are shaping the market and the opportunities ahead.
2025 Predictions: Our experts will discuss evolving MICE trends and how you can position your business for success in 2025.
Insights on Event Planners: Understand the unique needs and expectations of today’s event planners. Learn how to adapt your services to cater to their demands and create impactful partnerships.
Effective Sales Strategies: Equip your sales team with actionable strategies to drive demand, close deals faster, and accelerate business growth in a competitive market.
Expert Advice from Cvent and STR: Learn from two of the leading voices in the hospitality industry. Our experts bring years of experience, providing valuable perspectives and practical tips to help you navigate the challenges and opportunities of 2025.

Watch now to secure your spot and gain essential insights for driving success in the ever-changing MICE landscape.

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In this webinar, we’ll share insights from our ebook, Safer Meetings: The Guide to Group Recovery for Hotels and Venues, that showcase how hotels and venues can focus on safety to boost their meetings and events recovery.