Watch this data-driven session designed for hotel commercial leaders - unpacking how planner demand is shifting and what it means for your rate strategy, positioning, and 2027 planning.

With budgeting season on the horizon, the hotels that go in with the sharpest read on market demand will be the ones that set the strongest targets for 2027.

In this Cvent Source webinar, we’ll break down aggregated sourcing data from the Cvent Supplier Network through the lens of a hotel commercial team - not just what planners are doing, but what it means for your property and your market. From shifts in RFP volume and booking patterns to changes in event size, lead time, and planner expectations, you’ll walk away with a clearer picture of where demand is heading and how to translate that into actionable performance decisions.

What You’ll Learn

• How sourcing and booking patterns are evolving - and what that signals for H2 group performance at both a market and property level
• Where planner demand is gaining momentum and where it may be softening across key European markets
• What shifts in budget expectations, flexibility, and value mean for your rate strategy and proposal positioning
• How to use these trends to inform your 2027 budget assumptions, from top-line targets to segment mix

Who Should Attend

This session is built for hotel commercial leaders - Directors of Sales, Revenue Managers, General Managers, and above-property teams - particularly those heading into budget season and looking for a market-grounded view of demand to support their 2027 planning. Whether you’re benchmarking your hotel’s performance against the market or building the case for rate and mix decisions, this session will give you the data to back it up.