STR’s latest market outlook report shows steady RevPAR growth of about 1.1% up, from 0.4% in Nov 2025, supported by tight supply and powerful event‑driven ADR spikes. In tandem, the Cvent data confirms a robust MICE pipeline and planner clustering around high-value events, major sports, trade fairs, and concert tours.

In this session, STR and Cvent bring together two complementary views on performance and demand to help you understand where revenue is headed and how to convert more of it.

You’ll leave with actionable tactics to align pricing, inventory, and sales strategy for 2026.

• Performance trends across Europe’s top markets and how RevPAR, ADR, occupancy, and new supply are expected to move in 2026.
• Where meetings & events demand is growing, including RFP volume, room nights, and planner sourcing patterns by country and city.
• How events reshape the map that will compress demand and push rates.
• Practical ways for revenue, sales, and marketing teams can protect rate and win more high value business.

Watch now to get Europe’s 2026 outlook from both STR and Cvent and turn insight into higher RevPAR.