The European MICE industry is thriving, with 90% of planners optimistic about the future. The 2025 Cvent Planner Sourcing Report forecasts growth in meetings, budget increases, and additional technology adoption. The industry shows positive momentum, evidenced by rising number of unique RFPs and increased RFP values across Europe.
As per STR, 2024 was a phenomenal year for the hotel industry! Demand soared past 2019 levels, with cities like Edinburgh, Dublin, and London achieving 80% occupancy rates. Greece, Italy, France, and Spain saw ADR growth of up to 156% compared to pre-pandemic year.
Watch an exclusive webinar with Cvent where industry experts will share insights and strategies to help you navigate this evolving landscape.
Why Watch?
You’ll gain essential knowledge and strategies to stay ahead in the European MICE industry. This webinar will cover:
Recap of Early 2025 Industry Performance: Understand key metrics such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) across Europe. Our experts will discuss evolving MICE trends and how to position your business for success now.
Insights on Event Planners: Discover the unique needs and expectations of today’s event planners. Learn how to adapt your services to create impactful partnerships.
Effective Sales Strategies: Equip your sales team with actionable strategies to drive demand, close deals faster, and accelerate financial growth in a competitive market.
Expert Advice from Cvent and STR: Learn from two of the leading voices in the hospitality industry. Gain valuable perspectives and practical tips to help you navigate the challenges and opportunities of 2025.
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Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Our sourcing networks attract thousands of planners and generate billions of dollars in buyer spend. Can planners find your venue today?
The best hotel marketing includes a face-to-face connection. Meet thousands of event professionals at our largest conference and attend...
"I started my career at Cvent right out of college and today I feel the same way as I did then – proud to be a part of a company whose employees are passionate, driven, innovative, and forward-thinking individuals."
- Lauren S.
Marta Auriemma
Account Manager, Hospitality Cloud
Cvent
Ryandeep Bains
Senior Account Manager
STR
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