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June 30, 2026

04:30 PM IST

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Date: 1 June 2026
Venue: Lorem Ipsum

Reactive MICE selling keeps your pipeline dependent on enquiries that never arrive.



Hear it directly from a property like yours.



Bo Van Strijland, Director of Sales at The Savoy Strand, joins Julia Grothe, Senior Account Manager at Cvent, to share what reactive MICE selling was costing The Savoy, and how his team made the shift to engaging planners before RFPs ever arrived.

Walk away knowing exactly how to do the same at your property.

You'll leave knowing how to:

  • Reach active planners in your market first and turn that timing into MICE bookings
  • Know your market better than your competitors and win more MICE revenue
  • Spend less time on proposal admin and send your best response to high-value RFPs

Your next MICE booking is already in motion. Make sure you're part of it.

ACCESS THE WEBINAR

Enjoy unparalleled reach

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

  • Q1 2021 Edition

Thursday, June 17, 2021 at 2:00 p.m. ET

  • Q1 2021 Edition

Thursday, June 17, 2021 at 2:00 p.m. ET

  • Q1 2021 Edition

Thursday, June 17, 2021 at 2:00 p.m. ET

Enjoy unparalleled reach

Our sourcing networks attract thousands of planners and generate billions of dollars in buyer spend. Can planners find your venue today?

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The best hotel marketing includes a face-to-face connection. Meet thousands of event professionals at our largest conference and attend...

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