Artificial intelligence is rapidly reshaping how meeting planners research destinations, evaluate options and build shortlists.

According to Cvent's 2026 Planner Sourcing Report, 75% of planners are already using AI in their sourcing process, while 81% of European planners expect to increase their use of AI over the next year. As a result, destinations are being evaluated faster, compared differently and often shortlisted before a conversation ever begins.

But what does that shift actually look like in practice?

Watch an insightful discussion with meeting planners as they explore how AI is reshaping destination research, proposal evaluation, and sourcing decisions. Learn what these evolving behaviors mean for CVBs and discover strategies to stay visible, relevant, and competitive in an AI-driven landscape.

In this session, you'll hear:

• How planners are incorporating AI into destination discovery and shortlisting
• What information stands out when proposals are reviewed through an AI-assisted lens
• How AI is changing the RFP process and planner-supplier interactions
• What planners increasingly expect from destination partners.