Europe’s MICE market is heading into 2026 with solid momentum. According to the MICE market analysis report by STR the Portugal, Ireland, Italy, Greece and Spain are powering the demand and seeing an ADR gains as high as +8.9% YoY. While we see shift in planner expectations and tighter competition in Northern Markets like United Kingdom, Ireland, this session will unpack how to navigate the changing scenarios.
Watch Cvent and STR for an exclusive data-led webinar where we decode the latest performance trends, reveal where demand is concentrating, and outline the strategies on how to convert more MICE business in 2026.
What you’ll learn
Macro trends across Europe’s MICE landscape, including occupancy, ADR, and regional variances.
What are the current competitive dynamics in Northern Europe.
Practical tactics for prospecting, positioning, and responding to shifting demand patterns.
Actionable takeaways you can apply immediately to your 2026 plan from Cvent and STR
Watch now to secure your spot and gain the insights you need to drive success in Europe’s
evolving MICE landscape.
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Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
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"I started my career at Cvent right out of college and today I feel the same way as I did then – proud to be a part of a company whose employees are passionate, driven, innovative, and forward-thinking individuals."
- Lauren S.
Clara Bezier
Account Manager, Hospitality Cloud
Cvent
Michal Rao
Regional Director - Northern Europe
STR
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