Buyer expectations are shifting, budgets are under pressure, and sourcing strategies are evolving. If you're not seeing those changes now, you're already behind.
Get a clearer view of where corporate demand is heading before it impacts your 2027 negotiations.
Drawing on the latest GBTA buyer sentiment, Cvent transient RFP data, and findings from Cvent's 2026 Global Travel Managers Report, you'll identify emerging trends, assess your position in the market, and strengthen your strategy for the 2027 sourcing season.
What you’ll learn
The 2027 RFP season is already moving. Make sure your hotel is winning its share.
Nunc id ex id augue suscipit consequat laoreet condimentum. Mauris iaculis molestie turpis a vestibulum magna sodales sed. Nunc aliquam ornare interdum sed porttitor libero libero semper condimentum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Thursday, June 17, 2021 at 2:00 p.m. ET
Our sourcing networks attract thousands of planners and generate billions of dollars in buyer spend. Can planners find your venue today?
The best hotel marketing includes a face-to-face connection. Meet thousands of event professionals at our largest conference and attend...
Row 1 Speaker 1
Row 1 Speaker Title 1

Laura Cresswell
Principal Solutions Consultant, Cvent Supplier & Venue Solutions
Cvent

Fulvio Origo
Sr. Director-EMEA
GBTA
Row 3 Speaker 1
Row 3 Speaker Title 1
Row 3 Speaker 2
Row 3 Speaker Title 2
Row 3 Speaker 3
Row 3 Speaker Title 3
Row 4 Speaker 1
Row 4 Speaker Title 1
Row 4 Speaker 2
Row 4 Speaker Title 2
Row 4 Speaker 3
Row 4 Speaker Title 3
Row 4 Speaker 4
Row 4 Speaker 4
Reunite the
industry
See latest tech
trends
Access exclusive
content
Hear from
industry leaders