In today's data-driven environment, organisations are re-evaluating their systems and processes with a new level of scrutiny. When it comes to their event programs, organisations are conscious of the need for increased focus on event success metrics. Watch this webinar to see how smart organisations are adopting effective tech solutions to prove the value of their events and drive better business decisions.
During this webinar, you’ll learn how to:
- Why events matter for marketers
- Common challenges in identifying event ROI
- How to supercharge lead generation
- Winning strategies from the field