Webinar

Create an Effective Sponsorship Strategy

Does your meeting and event strategy include a winning sponsorship strategy that helps brings in critical ROI?

Event sponsorships are critical to your success, and tuning up your sponsorship strategy is always a good idea. Join us for some new information, inspiration and a peek into current trends from our experts. After all, there may be some fresh ideas you’re leaving on the table, and it could be inhibiting your path to greater event success.

25 September 2019 2:00 PM BST

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At this webinar, you’ll learn best practices around:

Sponsor acquisition/growth
Cultivating your current Sponsors
Traditional vs Nonendemic Sponsors
Increasing value (not the price)
Creating robust demographics

Featured Presenters

Noel McWilliams

Sponsorships Manager

Noel is the Sponsorships Manager at Cvent and passionate about facilitating strategic partnerships that helps companies meet their goals and objectives.Noel began her career in non-profits at the Association of Corporate Travel Executives (ACTE) and eventually held the position of Director of Sponsorships, responsible for crafting and pricing sponsorship programs and packages for nearly 30 events annually, including global conferences and regional conferences.Prior to joining Cvent, Noel was the Director of Business Development at FlightStats,which was bought by RELX Group in 2016.Noel is founding member Women in Travel, which was acquired by the Global Business Travel Association in 2018 and recently served as the Oregon Affiliate Chair for the Pancreatic Cancer Action Network.

Meg Fasy

Principal, FazeFWD Sponsorship Marketing

Meg has worked for (or with) some of the biggest brands you know. Her career spans several markets including hotel, CVB, industry associations, event technology and strategic partnerships, where she has been both a buyer and seller. Meg is best known for motivating sales and marketing teams, driving strategy and connecting people. She started FazeFWD, a sponsorship management company, because she saw the need to elevate the conversations between organizers and brand partners for the mutual goal of increasing attendee engagement. Meg is a well-known speaker who has been a featured expert in all the major meeting and event industry publications, including MPI’s The Meeting Professional and PCMA’s Convene.